Whether you're after an Apple Watch, looking to upgrade your old iPad, or want to simply find the best price on the latest Apple devices, you've come to the right place. 

With Apple expected to release a whole bunch of new products at its 14 September event, it means we're likely to see prices on last year's models drop significantly.

Plus, if you're a student you can also benefit from Apple's Back to School Sale – we're covering the sale separately in this article, but also be sure to check out our full guide on the Apple Education Store.

While you won't find many deals directly from Apple (unless you're a student or buying refurbished) there are excellent offers on Apple hardware from a number of other retailers – if you know where to look.

The good news is we've taken that hit for you, and you can put your trust in our team of Apple experts to bring you only the Apple deals worth knowing about. We're already seeing sizeable discounts on 2020's iPad and iPad Air, the M1 Macs, Apple Watch and the iPhone 12.

If you want to venture beyond Apple devices and accessories, see the best deals of the week across all tech on our sister site Tech Advisor.

Best Apple Sales of September 2021 - Quick links

Apple Back to School Sale US & Canada

Apple has started its in the UK, US and Canada. 

The sale started on 15 July in the UK and ends 11 October. In North America, where the sale started earlier on 17 June, the sale ends 27 September. 

This year Apple is including a free pair of Apple AirPods with the MacBook Air, MacBook Pro, iMac, Mac Mini, iPad Air, or iPad Pro with the M1(!!!). See everything you need to know about Apple's Back to School sales in this article.

The best Apple Deals right now - all major retailers

1. Apple iPhone 11 (64GB) - Refurbished

From: 4Gadgets

Was: £599

Now: £449.99  (£149 off)

Save £149 on the iPhone 11 from 4Gadgets. This handset is marked in "Excellent" condition. 

2. Apple iPhone X (refurbished) with 30GB data

Grab a refurbished iPhone X from Mobiles.co.uk with a solid 30GB of data on Vodafone for just £21 per month with no upfront costs.

3. Apple MacBook Air, 512GB, M1 (2020)

If you don't mind waiting, there's an incredible £149 discount on the M1 MacBook Air available right now on Amazon.

4. Apple iPad Air (2020, 64GB, Cellular)

It might not top the £230 off deal from Prime Day, but this is still a top deal on the iPad Air with cellular connectivity.

5. Apple iPhone 8 (64GB, refurbished)

MusicMagpie has one of the cheapest prices for a refurbished iPhone 8. It's backed with a 1-year warranty for additional peace of mind.

6. Norton 360 Deluxe

Save on Norton 360 Deluxe 2021 from Amazon, as a part of its End of Summer Sale. It typically costs £84.99 per year if you go directly to Norton, though is reduced to £34.99 for the first year.

7. Apple Watch Series 6 (40mm) - Renewed

Grab £119 off an Amazon Renewed 40mm Apple Watch 6 with cellular – the price outdoes Amazon's Prime Day discount of £50.

8. Apple iPhone 12 Pro Ultimate Bundle

Virgin's ultimate iPhone 12 Pro bundle doesn't have any upfront costs. 

9. Apple Apple TV 4K 2021

Right now Currys/PCWorld, and have £10 off the 32GB 4K Apple TV (2021). You can also get £10 off the 64GB model at , and

10. Apple Back to School Sale

Apple's education pricing is available all year round. To be eligible, you just need to prove your status as a current or newly accepted university student, parent buying on behalf of a university student or member of teaching staff at any level. You'll then get up to £280 off a new Mac or up to £80 off a new iPad along with a free pair of AirPods. Here's what you need to know.

11. Apple iPhone SE (2020) with unlimited data

We're rounding up the best iPhone SE 2020 deals here if you want to see more. 

12. Apple iPhone 12 (64GB)

The iPhone 12 has a nice new low price on Amazon. See the best iPhone 12 deals in our dedicated round up. 

13. Apple iPad Pro (2021, M1, 12.9in) - Wi-Fi + Cellular

Amazon has a decent discount on the M1 iPad Pro 12.9in (128GB) with 5G. If it sells out, get it at a similar price from the BT Shop.

14. Apple Music

New and existing O2 customers can get up to 6 months of Apple Music on eligible plans – whether that's on SIM-only, , phone contracts!

15. Apple iPad Pro 11in (2021, M1, 128GB)

From: BT Shop

Was: £749

Now: £717.45  (£31 off)

Save over £30 on the brand new M1 iPad Pro 11in from BT Shop.

16. Apple MacBook Air, 1.1GHz quad-core, 512GB (2020)

From: LaptopsDirect

Was: £1,299

Now: £949.97  (£349.03 off)

LaptopsDirect has a decent saving on the 2020 quad-core MacBook Air with 512GB storage and 4-cores - which used to cost £1,299. It's a great deal if you want an Intel-powered model.

17. Apple MacBook Air (M1, 256GB) - Refurbished

This 2020 MacBook Air with the M1 chip costs £999 from Apple, but you can pick up a refurbished model in Pristine condition with £129 off.

18. Apple iPhone 11 (128GB)

Save £50 on the iPhone 11 (128GB) from Amazon. It's the lowest price we can see at the moment.

19. Apple AirPods Max

From: Laptops Direct

Was: £549

Now: £449  (£100 off)

This £100 saving on the AirPods Max is the biggest we've seen to date.

20. Apple MacBook Air (2020, M1, 8GB/256GB) - Refurbished "Very Good"

MusicMagpie also has £129 off the MacBook Air (256GB). This option is graded in a "Very Good" condition.

That's just the top 20 - there's a load more of where that came from right here.

Once you know what you're looking for, check out our dedicated deals pages. We spend hours scouring the web for the best promotions every month so you have them at your fingertips:

You may also find these articles helpful for deals on non-Apple products:

If you want to compare the different Apple products and their prices, Apple conveniently charts configurations and starting prices on its products:

  • - see pricing differences across MacBook and iMac models based on screen size, processors, storage and more. You can choose up to two devices to compare side by side.
  • - compare capacities and prices across all iPads, including Wi-Fi and Wi-Fi and Cellular models
  •  - use the drop down on Apple's site to compare configurations on up to three different iPhone models. Clicking through to an individual model will take you to the RRP.
  • - see prices across all Series, both GPS and Cellular models.
  • - compare capacity and price across Apple TV against Apple TV 4K.

Where to find the best Apple deals

Beyond Apple, you can expect to find great deals from authorised Apple resellers such as . KRCS covers the full range of Apple products, including AppleCare coverage and Beats headphones.

Of course,  is the ultimate juggernaut to watch. We would recommend signing up for the so you can take advantage of the .

Lightning Deals slash prices off limited stock items, which is why the deals only last a few hours. The benefit of a Prime membership is that you would be able to access the Lightning Deals 30 minutes in advance of non-members.

It's a good idea to keep an eye on the competing retailers that offer Apple products, some of which include:

If you're in the US, see these major retailers:

Where to find refurbished Apple deals

If you're looking for a top refurbished Apple deal, the first place to check is the Apple Refurbished Store. Devices there are guaranteed to look and work just like new. Any parts that are up to scratch are replaced so what you get out is virtually indistinguishable from new. The only major difference is you'll be paying a lot less. 

The only issue with buying from the Apple Refurbished Store is that you won't always find stock so you might need to go to other resellers. Here are a few worth checking out for MacBook deals:

See our full guide to buying refurbished Macs and iPads.

Where to buy a refurbished iPhone deals

You can pick up refurbished phones on contract as well from the following carriers and resellers:

See our full guide to buying refurbished and second-hand iPhones.

When to expect major Apple deals - Key dates

Don't forget, there are several key points in the year when you're more likely to save on Apple devices – especially given Apple hardly holds sales of its own.

First up: When Apple has its next event. Its latest event was WWDC (7 June), but the next one is expected 14 September. Announcements on new devices might mean discounts on earlier ones.

Apple Back to School Sale US/UK - Apple's Back to School Sale in the UK and Canada has begun. Students and staff in higher education can expect to get a free pair of AirPods with Mac or iPad purchases if Apple repeats the offer in the UK and US markets.

Prime Day 2021 (21 to 22 June)- Amazon's Prime Day 2021 was the retailer's most successful Prime Day to date. We saw excellent discounts on the iPhone 12 and iPad Air. It's possible Amazon might have another Prime Day this year – just makes sure you're a so you can access those exclusive Apple discounts.

Black Friday 2021/Cyber Monday 2021 - Of course, the grand-daddy of all sales is the Black Friday and Cyber Monday period with discounts from every major retailer. Last year we saw hundreds of pounds off the Apple Watch 5 smartwatches, refurbished Apple devices, discounts on iPads, the new M1 MacBooks, and more. Apple also has its own Black Friday event. Last year it offered customers gift cards worth up to £120/US$150 with select purchases.